From lobster pot to table top
For far too long lobster has been viewed as a costly and extravagant meal to have at the dinner table. This is because the fishing industry has many links to its chain, which in turn means more people to pay for the pleasure of fresh lobster.
The result is that you, the customer, end up paying more and we, the fisherman, end up earning less. But this is all about to change thanks to a new initiative by The Yorkshire Lobster Company.
The answer is simple – we’re reducing the number of links in the chain and going straight from the pot to the table top. This means better prices the customer, and a better living for us, the fisherman.
Now that is a fresh way to look at lobster!